Est. 2018 · Oslo, Norway
A holding company for software ventures.
Copia Holding owns, operates, and invests in a small portfolio of products and services. Built and run by Maximilian Øystå Lloyd from Oslo — founder-led, privately held, and patient.
Portfolio
What we hold.
A mix of operating companies, early-stage incubations, and minority investments. Figures updated annually.
| Company | Sector | Founded | Stake | Revenue | Status |
|---|---|---|---|---|---|
AI DMC AI-assisted destination management. | Travel · AI | 2024 | — | €2,500 / mo | Incubating |
Maktek Tooling and workshop operations. | Industrial / B2B | 2024 | — | Undisclosed | Incubating |
Journeys Travel Group Co-founder. Travel group operating a portfolio of destination brands. | Travel | 2024 | Co-founder | Undisclosed | Operating |
Consulting (Copia) Frontend engineering for NAV, Stortinget, Norges Bank and others. | Professional services | 2018 | 100% | Undisclosed | Operating |
Placeholder figures. Replace stake percentages and revenue bands in lib/holdings.ts with verified data before publishing.
Founder
Maximilian Øystå Lloyd.
Senior software engineer turned operator. Building the long game from Oslo.
Nine years shipping products for Stortinget, Norges Bank, Telia, DNB Sparebankstiftelsen, OBOS, VG and Aker BioMarine, most recently at NAV IT. Consulting paid for the experiments. The experiments became the portfolio.
Where most holding companies are financial constructs, Copia is operational. Every venture inside it gets the same hands-on engineering, design, and product discipline that built the consulting practice it grew out of.
No outside capital. No board meetings. A small number of bets, held for a long time.
— Max
- Based
- Oslo
- Founded
- 2018
- Holdings
- 4
How we operate
A few principles.
- Build things that last.
- Small, durable companies with real customers beat scale-first bets. Revenue is permission.
- Software is the multiplier.
- Every holding gets engineering leverage — shared infrastructure, shared playbooks, shared taste.
- Patience over pressure.
- No outside capital, no quarterly clock. Decisions made on a ten-year horizon.
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